Brick and mortar’s next chapter

The pandemic is forcing retailers to finally define just what their stores are for.

E-commerce is not a great store

As beleaguered as brick and mortar is, retail can’t thrive without it, in part because e-commerce remains a lackluster and inefficient way to shop for nonessential goods, and a poor conductor of impulse-buying, according to Credit Suisse analyst Michael Binetti.

“Eighty percent of people still set aside time to get in a car and go to a store to purchase something that they could have gotten online,” Binetti said in a May 14 discussion with the firm’s chief U.S. equity strategist, Jonathan Golub.​ “I think retail in the age of e-commerce is a game of starting points.”

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